But all the data in the world is useless – in fact it can become a liability – if you can’t understand it. Data visualization is about how to present your data, to the right people, at the right time, in order to enable them to gain insights most effectively.
Luckily visualization solutions are evolving as rapidly as the rest of the tech stack. Charts, videos, infographics and at the cutting edge even virtual reality and augmented reality (VR & AR) presentations offer increasingly engaging and intuitive channels of communication.
Here’s my run-down of some of the best, most popular or most innovative data visualization tools available today. These are all paid-for (although they all offer free trials or personal-use licences). Look out for another post soon on completely free and open source alternatives.
Tableau is often regarded as the grand master of data visualization software and for good reason. Tableau has a very large customer base of 57,000+ accounts across many industries due to its simplicity of use and ability to produce interactive visualizations far beyond those provided by general BI solutions. It is particularly well suited to handling the huge and very fast-changing datasets which are used in Big Data operations, including artificial intelligence and machine learning applications, thanks to integration with a large number of advanced database solutions including Hadoop, Amazon AWS, My SQL, SAP and Teradata. Extensive research and testing has gone into enabling Tableau to create graphics and visualizations as efficiently as possible, and to make them easy for humans to understand.
Qlik with their Qlikview tool is the other major player in this space and Tableau’s biggest competitor. The vendor has over 40,000 customer accounts across over 100 countries, and those that use it frequently cite its highly customizable setup and wide feature range as a key advantage. This however can mean that it takes more time to get to grips with and use it to its full potential. In addition to its data visualization capabilities Qlikview offers powerful business intelligence, analytics and enterprise reporting capabilities and I particularly like the clean and clutter-free user interface. Qlikview is commonly used alongside its sister package, Qliksense, which handles data exploration and discovery. There is also a strong community and there are plenty of third-party resources available online to help new users understand how to integrate it in their projects.