Former Hewlett Packard Enterprise (HPE) global channel boss Denzil Samuels has been appointed chief marketing and growth officer at sales outsourcing firm ServiceSource.
Samuels was appointed to the top channel job at HPE in January 2017 before departing earlier this year, according to his LinkedIn profile.
In his new role Samuels will be responsible for driving ServiceSource’s go-to-market strategy and working with the firm’s global partners.
ServiceSource CEO Christopher Carrington said: “We are pleased Denzil has chosen to join us in a key new leadership role.
“Throughout his career, Denzil has played a central role driving market-facing transformations for some of the technology industry’s largest and most respected companies.
“We look forward to his many contributions and the value that his domain expertise, executive experience and thought leadership will bring to ServiceSource.”
Prior to his spell at HPE, Samuels built a channel ecosystem at GE Digital and was SVP of worldwide partners at Salesforce.
On joining ServiceSource he said: “Digital disruption, cloud economics and subscription-based business models are having profound effects across industries and sectors, forcing companies to re-imagine their B2B customer journeys and rethink their acquisition, engagement and retention models.
“These dynamics are expanding the addressable market for ServiceSource’s holistic solution suite and I am thrilled to join the high-calibre leadership team at ServiceSource as we execute against this large and growing opportunity.”