The Data Silo Narrative Is Outdated

The Data Silo Narrative Is Outdated by AdExchanger // Wednesday, October 31st, 2018 – 12:39 pm “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordie van Rijn, an independent email and eCRM marketing consultant. We’ve all heard the story about data silos, which are unconnected monsters filled with unused zombie data. This scary tale is a marketing conference favorite. But it’s wrong….